About Us

WFR Wholesale Fire & Rescue Ltd. is a Canadian company which manufactures and distributes a full line of firefighting equipment for Canadian municipal and industrial fire departments throughout Canada

Our Mission

WFR Wholesale Fire & Rescue Ltd. (WFR) is a Canadian business serving Canada since 1986. The founder started this business with a simple mission:

“To supply the best possible equipment that would improve the safety of our firefighters while they fight to save lives and property.”

We found there was a lack of product knowledge and service in our industry, and we endeavored to fill this need. We accomplished this and continue to strive to be with you every step of the way and providing quality solutions for our customers. This has not changed over the years, as we bring hundreds of suppliers with thousands of tested and proven products together in one warehouse.

As we continue to bring you the latest in technology, we will endeavor to continue our history of supplying you, the customer, our best products and unquestionable service and support.

William (Bill) F. Allen, founder, 1986

Enjoy browsing or shopping through our catalogue.

Our Brands

We are proud to partner with these brands:


In the spirit of reconciliation, we acknowledge that we are headquartered on the traditional territories of the Tsuu t'ina Nation, Siksika Nation (Blackfoot), Stoney (Nakoda), and the Métis Nation (Region 3) of the Treaty 7 region in Southern Alberta, and also recognize that we operate and work across the regions of all the First Nation, Métis, and Inuit people in Canada.