Privacy Policy

WFR respects your personal privacy. We take great measures to ensure the privacy and confidentiality of any personal information on this site. If we ask you to provide any personal information, we will tell you the purposes for which we intend to use that information. Your personal information is not sold to anyone for any purpose.


By submitting personal information to WFR Wholesale Fire & Rescue Ltd. ("WFR"), you agree that WFR may collect, use and disclose such personal information in accordance with the Privacy Policy set out below and as permitted or required by law. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the identified purposes at any time by contacting WFR Chief Information Officer. If you refuse or withdraw your consent, WFR may not be able to provide you or continue to provide you with products and services. If you wish to withdraw your consent you may have to provide identification acceptable to WFR. If you provide WFR with personal information of another individual, you represent that you have all necessary authority and/or have obtained all necessary consents from such person to enable WFR to collect, use and disclose such personal information. WFR’s Privacy Policy does not apply to information that is exempted from the definition of “personal information” in applicable privacy statutes.

We may collect personal information from you when you:

  • Purchase, order, return or exchange any of our products and services;
  • Request a quote or special orders for or information about any of our products and services;
  • Request delivery and repair services;
  • Make a credit application;
  • Visit the website;
  • Enter into a contest or respond to one of our surveys;
  • Provide us with comments or suggestions;

Purpose of Collection

The specific purposes for which personal information is collected and used will be clearly identified and explained, in writing where possible, to the individual at or before the time the information is collected.

WFR may use personal information to:

  • Identify customers, suppliers and others with whom it does business and to establish and maintain a relationship with them
  • Provide customers with ongoing service, including to process orders, to ensure proper delivery and to better assist customers when they visit or call us
  • Improve our product and service offerings
  • Provide WFR’s customers with information about other WFR products and services that may be of interest to them
  • Protect against error and fraud
  • Comply with legal and audit requirements
  • Create statistics to further WFR’s business interests (these statistics do not contain any information that could potentially identify any individual customer, supplier or others with whom WFR does business)

Aggregate site use information

We record information about the pages viewed by all of our website visitors. This data includes internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, connection speed, read time, display time, and number of clicks.

We use this data, in aggregate form, to compile statistics and reports for WFR’s use, and to improve the online experience for all visitors.

Social networking

When you use certain aspects of WFR’s website or other services, or you post information to other social networking sites (e.g. posting a link to WFR’s Facebook or Twitter pages, or “liking” a product on your Facebook account, or “pinning” a product on your Pinterest account), the personal information that you post or share in connection with these third-party sites is visible to other persons and can be read, collected, used and disclosed by other persons. Any information provided to such third-party social networking sites and other sites is outside of WFR’s control and is not governed by this policy.

Third party analytics or ad serving services

WFR may use certain third-party analytics and/or ad serving services. With third-party services such as Google Analytics, non-personal browser data, anonymized IP, geolocation info, language (no identifiable information) is shared with Google Analytics. The providers of these services may independently collect, use, and disclose your IP address together with information about your visits to this and other websites that they service in accordance with their own privacy policies (and not this privacy policy). These services may use their own cookies and other data collection technologies. They may use this information in order to improve your experience, to gain a view of how people are using websites that they service so that improvements can be made, and as otherwise permitted in their privacy policies.

Online order information and security

If you place an order online, we only require the information needed to complete the processing of your orders and billing. We also share our users’ personal information with outside shipping companies and credit card processing companies in order to bill and ship your order, but we do not provide any more information than necessary for these purposes. We may also use the information to contact you regarding your order.

Email subscription

WFR newsletters are sent only to users who opt in. Our subscriber database is never sold, rented or loaned to any other parties. Subscribers wishing to update their contact information, or opt out of receiving emails, can use our online subscriber services.

Accuracy of information

We strive to ensure that any personal information we retain and use is as accurate, complete and up-to-date as necessary for the purposes for which we will use it. We do not routinely update personal information unless necessary for these purposes. Nonetheless, if our records regarding your personal information are inaccurate or incomplete, we will amend that information at your request.

Changes to the Privacy Policy

WFR reserves the right to modify or supplement this Privacy Policy at any time. If we make a change to this Privacy Policy, we will post such changes on our website and make such revised policy and changes available upon request to the WFR Chief Information Officer.

Contact Information for the Chief Information Officer

Chief Information Office
240136 Frontier Crescent
Rocky View County, AB T1X 0R4

Tel: 403-279-0400
Fax: 403-279-0549
E-mail: [email protected]