FireRein and WFR Announce Unique Collaboration

May 14, 2018 by
FireRein and WFR Announce Unique Collaboration
WFR Wholesale Fire & Rescue Ltd.

WFR Wholesale Fire & Rescue Ltd. and FireRein Inc. are pleased to announce that they have entered into a Collaborative Development and Commercialization agreement to mobilize municipal and industrial deployment platforms for FireRein’s products in Western Canada.

“We are excited to be working with WFR to develop the Western Canadian market”, says Rui Resendes, President & CEO of FireRein. “WFR is an organization with tremendous expertise and brand value. Like FireRein, they embrace innovation as a key facet of their corporate values, making them ideal commercialization partners for us”.

Eco-Gel™ is the only firefighting water additive certified by UL and the US Department of Agriculture (USDA) to be 100% bio-based. Through this partnership, WFR will provide market research and feedback by presenting FireRein’s Eco-Gel™ and other FireRein products to municipal fire departments and industrial sites in order to secure alpha customers in Western Canada.

“As a solution provider, WFR is excited to be able to bring a new eco-friendly product to the fire market,” says Bill Allen, President & CEO of WFR Wholesale Fire & Rescue Ltd. “We are looking forward to developing user-friendly applications to allow our customers to easily and effectively deploy this new solution.”

Eco-Gel™ is a proprietary (patent pending) water additive that is instantly transformed into a highly effective firefighting hydrogel when introduced into a water stream at concentrations ranging from 2 to 5% by volume. It overcomes the performance and environmental limitations of standard firefighting foams by producing a novel firefighting hydrogel that:

  • knocks down Class A and B fires

  • clings to vertical and horizontal surfaces

  • creates a safe egress path

  • can form a fire break for bush and grass fires

  • prevents re-ignition

About FireRein

FireRein Inc. is a Napanee, Ontario-based company dedicated to providing the firefighting community with effective, innovative and sustainable firefighting technologies.

FireRein has created Eco-Gel™ - the world’s first and only 100% bio-sourced and 100% food-grade firefighting water additive. When deployed through standard firefighting equipment, Eco-Gel™ transforms water into a potent firefighting solution that “sticks and stays” to any surface in any orientation. Eco-Gel™ outperforms incumbent water additives by knocking down fires faster while using less water and protecting the environment.

Eco-Gel™ represents a new class of firefighting water additive that addresses the emerging performance and environmental needs of the global fire protection industry.

For more information about FireRein visit:

YouTube FireRein

Twitter @FireReinInc

Facebook /firereininc


Media Contact: Rui Resendes, [email protected]

About WFR

WFR Wholesale Fire & Rescue Ltd. (WFR) is a Western Canadian business serving Western Canada since 1986. Our founder started this business with a simple mission: “To supply the best possible equipment that would improve the safety of our firefighters while they fight to save lives and property.” Over 30 years later, we are still on this path and we strive to there with you every step of the way. For us it's not just a transaction. It's a journey of discovery, research, demonstrations, purchasing, training and servicing. And it's a journey we are happy to accompany you on.

For more information about WFR visit:

Facebook /WFRWholesaleFireandRescue

Twitter @WFRFire

YouTube WFRFire


Media Contact: Hala Dehais, [email protected]